Who is advertising private credit on Meta, to investors and to borrowers
What Revere does, and what it would need from us
A Dallas bridge lender since 2006. It lends to property owners and raises money from investors to fund those loans, so it can use help on both sides.
Revere at a glance
Facts from their site, SEC filings and today's Ad Library check.
- Two lines of business: commercial real estate bridge loans, and credit lines to other non-bank lenders (specialty finance).
- Bridge loans: $5M to $30M for 12 to 24 months, and $10M to $75M for up to 5 years. Multifamily, retail, industrial, self storage and office. They also buy existing loans.
- Their claim: "$2 billion total investments to date".
- How they raise today: a placement agent (Britehorn Securities, named in their Form ADV) and an investor relations lead from the non-traded REIT world (Artiea Smith, ex W. P. Carey).
- Advertising: no live Meta ads under "Revere Capital" when we checked on 12 Oct 2026. Their blog is active (last post 5 Oct).
- People: Clark Briner, founder and CEO, got our cold email on 9 Oct. Will Bohannan is listed as Director of Capital Markets on a weak source, so confirm it on the call. Clarisa Lindenmeyer became COO in Jan 2026 to "expand our national footprint". John Barker is MD of Institutional Bridge.
Sources: reverecapital.com/cre-bridge-lending, /investment-strategy, Form ADV (filed 5 Aug 2026), Dallas Innovates, 28 Jan 2026. All read 12 Oct 2026.
Their live funds on SEC EDGAR
Latest Form D for each fund, checked 12 Oct 2026.
| Fund | Rule | Who can invest | Raised | Investors | Min |
|---|---|---|---|---|---|
| Tactical Opportunities Fund IV | 506(b) | Accredited, 3(c)(5) | $113.6M | 174 | $0 stated |
| Credit Opportunities Fund III | 506(b) | Qualified purchasers, 3(c)(7) | $148.6M | 95 | $0 stated |
| Specialty Finance Fund | 506(b) | Qualified purchasers, 3(c)(7) | $66.9M | 48 | $5M |
Sources: EDGAR Form D/A filed 21 Aug 2026 (Fund IV, Fund III) and 27 Jan 2026 (Specialty Finance). A qualified purchaser is roughly someone with $5M+ in investments, a much higher bar than accredited.
Side 1: investors for the funds
Their funds can't be advertised the way they're filed today.
- All 3 funds are 506(b), which rules out public advertising.
- Funds III and Specialty only take qualified purchasers, so ads to accredited investors don't fit them at all.
- Fund IV is the only one open to accredited investors, with 174 investors and $113.6M raised. It would need to move to 506(c) and verify every investor before an ad could run.
- Our read: it only fits if they open a 506(c) fund or sleeve. Spectra Capital and Cardinal Capital below show what that looks like.
Side 2: borrowers for the loans
Loan ads have no securities limits, and nobody advertises at their size.
- Revere lends $5M to $75M. The biggest loan any lender advertises in our scrape is $30M (Hillstrong), and most are fix-and-flip lenders.
- Closest peers on Meta: Saint Lending ($500K to $10M, 32 ads), 1Oak ($2M to $20M) and Lindbrook (up to $25M).
- 2 lenders recruit mortgage brokers instead of borrowers (Atlas Invest, Blue Gate). Brokers probably bring Revere most of its deals today, but that's our guess, so ask.
- Our read: this is the stronger pitch. We have no lender case study yet, so be upfront that our proof is investor raising.
What to ask Will
Settle these in the first 10 minutes, then pick the side.
- Did Clark pass this along? What made you book, and which side do you own: investors or loan origination?
- Which side is tighter right now: money to lend, or good loans to fund?
- On loans: where do deals come from today (brokers, repeat borrowers, direct)? How many do you close a quarter, and at what average size?
- What is one closed loan worth to you? Ask for the origination fee and spread, so we can price a booked call against it.
- On investors: is Fund IV still raising? Would counsel consider 506(c) for it or for a new sleeve? What's a typical check?
- Lock the next step: book a follow-up with whoever owns the budget (Clark or Clarisa) before you hang up.
What these ads have in common
Meta doesn't show results, so "working" here means the advertiser keeps paying to run it. It's 15 advertisers per side, so read this as a direction, not proof.
What to take from it
Facts from the ads, then our read of them.
Investor ads: angles
Share of the 15 investor-side advertisers using each angle. One ad can use several.
Borrower ads: angles
Share of the 15 borrower-side advertisers using each angle. One ad can use several.
Staying power
Days since each advertiser's oldest live ad started, top 10 across both sides. Longer usually means it pays off for them.
Debt funds asking investors for money
Lenders and credit funds running ads to accredited investors. This is what Revere would run if it opened a 506(c) fund. Closest to Revere first.
Lenders asking borrowers and brokers for deals
Lenders running ads for loans. Commercial bridge lenders closest to Revere come first.
How to read this page
Source
- Public Meta Ad Library, US, active ads only. 16 keyword searches plus name checks, with no Meta API.
- Found by keyword, so a lender using other words may be missing. We left out mortgage brokers, courses and unrelated ads.
Running time
- Counted from the start date of the oldest live ad we found for that advertiser.
- Older ads that were already switched off are not counted.
- Long-running ads usually mean the advertiser keeps paying for them. We can't see their results.
Claims
- Every return, size and track record figure in the ads is the advertiser's own claim, not checked by us.
- Don't repeat their numbers as facts on a call.
- Revere's fund facts come from SEC filings, so those are solid. Will's title is not.